Marketing Strategist & Copywriter with 9 years of experience managing paid media and digital campaigns across Google, Facebook, LinkedIn, and programmatic platforms. Google Ads Certified. Skilled in analytics, conversion tracking, and content strategy. Currently pursuing a Master’s in Communication and Media Management (3.9 GPA) at Colorado State University.
Work Experience
Strategic Communications Consultant (Graduate Project), Denver Dream Center
Feb 2025 – May 2025
- Developed a comprehensive communication and branding strategy to drive donations and enhance nonprofit visibility.
- Conducted audience research, crafted a donor-segmented messaging plan, and outlined digital media tactics.
- Presented strategic recommendations, including SMART objectives, KPI evaluation plan, and campaign strategy.
Media Manager, The Commercial Co-Op
Aug 2024 – Present
- Ran paid media campaigns generating 600+ clicks and landing page visits at <$0.25 CPC in a niche B2B market.
- Identified platform risks and advised transition to a more reliable development vendor.
- Designed and managed Google Search & Discovery campaigns, achieving 300+ clicks on a $10/day budget.
Freelance Marketer, Visionary Floors LLC
- Built and launched a new website on Wix, improving UX and SEO structure.
- Implemented Google Analytics and Google Tag Manager for performance tracking.
- Conducted keyword research and launched Google Search campaigns.
Paid Media Specialist, Pin Business Network
Aug 2022 – Aug 2023
- Managed 60+ advertising accounts across Google, Facebook, and programmatic platforms.
- Increased donations by $100K+ through targeted campaigns.
- Improved click-through rates by 50% through ad optimization.
Marketing and Communications Specialist, Jamis Companies, The Commercial Co-Op & SMG
May 2017 – Aug 2022
- Created 100+ email campaigns; improved open rates from 23% to 35%.
- Co-developed website content strategy, overseeing SEO and messaging.
- Increased monthly revenue by $15K through marketing optimization.
- Edited and optimized website content to strengthen brand voice.
Skills
- Google Ads, Facebook Ads, LinkedIn Ads
- Google Analytics, Google Tag Manager
- SEO & Keyword Research
- Adobe Photoshop, Premiere Pro, InDesign
Education
Master’s in Communication and Media Management (Dec 2026, GPA: 3.9)
Colorado State University
Relevant Coursework: Digital Media Strategy, Campaign Development, Audience Analysis, Research & Evaluation
Bachelor of Arts in Communication
Colorado Christian University — May 2017
3.47 GPA | Editor-in-Chief, Veritas School Magazine
Activities
Volunteer work with Granville Assisted Living, the Action Center, and Grace Fellowship. Advocacy work with the AHA Foundation supporting anti-abuse initiatives. Currently preparing to publish a debut novel.