Denver Dream Center Communication Strategy

Graduate Client Project

Built a full communication strategy to increase donations, strengthen branding, and expand donor engagement for a Denver nonprofit.

• SWOT analysis and audience segmentation
• Donor-focused messaging strategy
• Social, Google Ads, and email campaign planning
• User-generated content strategy

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Starfish Project Integrated Communications Campaign

Graduate Campaign Proposal

Developed a strategic communications campaign proposal to strengthen awareness, donor engagement, and brand messaging for Starfish Project’s mission of restoring hope to women escaping exploitation. (Graduate Project)

• Audience research and segmentation
• Brand messaging and campaign strategy
• Social media, email, and donor engagement recommendations
• KPI planning and campaign evaluation strategy

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Visionary Floors Website Redesign

Redesigned a commercial flooring website to improve usability, visual clarity, SEO readiness, and lead generation potential.

• Enabled call tracking through Google Tag Manager
• Improved SEO with descriptive image alt text
• Optimized images for quality and faster load times
• Simplified navigation for a cleaner user experience
• Improved layout for clearer messaging and stronger calls to action

Commercial Co-Op Marketing & Operations Strategy

Supported marketing and operational decision-making for a commercial real estate listing platform, focusing on lead visibility, user experience, vendor strategy, and campaign execution.

• Identified gaps in sign-up tracking and lead visibility
• Diagnosed onboarding issues impacting user access
• Sourced a more reliable and cost-effective development vendor
• Managed and optimized email and social campaigns on a limited budget

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